Welcome to Myla ("we," "us," or "our"). At Myla, we are committed to protecting your privacy and ensuring the security of your personal information. This comprehensive Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you access or use our platform, services, and related applications (collectively referred to as the "Services"). By using Myla, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information:

• Contact Information: Full name, email address, phone number.

• Account Information: Username, password, profile picture.

• Payment Information: Credit card details, billing address.

1.2 Transactional Information:

• Purchase history, order details, shipping address.

1.3 Device Information:

• Device type, operating system, browser type, IP address.

1.4 Log Data:

• Usage patterns, access times, pages visited.

1.5 User-Generated Content:

• Reviews, comments, and other content submitted by users.

2. How We Use Your Information

2.1 Providing Services:

• Processing orders, facilitating transactions, and delivering products.

• Customizing and personalizing user experience.

2.2 Communication:

• Responding to inquiries and providing customer support.

• Sending transactional emails, updates, and relevant promotional offers.

2.3 Analytics:

• Monitoring and analyzing user behavior to enhance and improve our Services.

• Aggregating and anonymizing data for statistical and research purposes.

2.4 Marketing and Advertising:

• Tailoring marketing and advertising efforts based on user preferences.

• Obtaining consent for personalized advertising where required by law.

3. Information Sharing

3.1 Third-Party Service Providers:

• Sharing data with trusted third-party partners, including payment processors and shipping companies.

• Ensuring third-party partners comply with privacy and security standards.

3.2 Legal Compliance:

• Complying with legal obligations, responding to legal requests, and protecting our rights.

3.3 Business Transfers:

• In the event of a merger, acquisition, or sale of assets, your information may be transferred.

4. Your Choices

4.1 Account Settings:

• Review and update personal information through account settings.

4.2 Marketing Communications:

• Opt-out of marketing emails and notifications.

4.3 Cookies and Tracking Technologies:

• Manage cookie preferences through browser settings.

5. Security

5.1 Security Measures:

• Implementing industry-standard security measures to protect your data.

• Regularly updating security protocols and conducting security audits.

5.2 Data Breach Response:

• Promptly notifying users in the event of a data breach.

• Taking necessary steps to address and rectify the breach.

6. Children's Privacy

6.1 Age Restriction:

• Myla is not intended for users under the age of 18.

7. Changes to this Privacy Policy

7.1 Updates:

• Periodically reviewing and updating this Privacy Policy; notifying users of changes.

8. Contact Us

8.1 Contact Information:

• For questions or concerns, contact our Privacy Team at [support@mylashops.com].

By using Myla, you acknowledge that you have read and understand this Privacy Policy. We encourage you to review it regularly for any updates.

Last Updated: 21 December 2023